MLM Sponsoring and Recruiting is not Enough!
MLM Recruiting is not enough!
“My team isn’t duplicating”, “Drop outs are killing my business”, “Why doesn’t my downline grow?”
If you are asking yourself these questions on a regular basis, there could be a huge piece of your marketing process missing.
There are thousands of great recruiters out there in online marketing. True enough. I know people that can recruit new members like clockwork. Good for them. However, more often than not, after a few months they’re still at the same position financially they were at after their first month in the business.
Why is this? You bring in new people no problem, but a good percentage of those new people quit before any sustainability is reached within their teams. This has always been a HUGE issue in internet MLM in particular.
The reason for this is fairly straightforward, and if you really want to build an “MLM” business as opposed to just working a “job”, you need to take the initiative in solving this problem. If you don’t, you will continue to just be a salesman, with no passive income attached. Sounds like a drag to me.
Here’s a hint: The “company” cannot do it for you.
Regardless of whether or not your business is in online MLM, YOU still have to make the connection between you and your new referrals.
And the most important time to do this is immediately after they join you. Immediately, not in a week, not next month, right now!
There should be a few “connection” steps you take right after your new referral joins your business.
1a. Contact them on the phone. Yes, I said “the phone” (*groan*). I know this is the internet but this is NOT a cold call. They’ve already joined YOU, now you just have to call and say “hi”.
1b. Get them on Facebook and introduce them to your sponsor on Facebook as well.
2. Contact YOUR sponsor and have them call your new referral as well to welcome them to the team. Do a 3-way call if possible so you can both be in on the conversation.
Note: All this “phone” stuff can be done through Skype as well. Make sure it’s a voice chat, text and smilies doesn’t have the same effect.
3. Send them to your own personal training content, or some sort of ‘fast start’ training that one of your uplines has created. Or at least make sure they know where to find the company’s training area. You can also send them links to some good informational content that YOU find useful when building your business.
4. After they’ve gone through the training, contact them again on the phone and then work up a simple strategy with them on how you’re going to help them get started immediately. If YOU don’t know how, FIND OUT how. Set up a webinar with your own sponsor to connect this way if you don’t want to do it yourself.
If you just do these simple things, I GUARANTEE you will have helped that person MORE than anyone else has EVER done on the internet for them. And they will stick with you forever.
Can you recruit people without using the phone? Yes.
Can you keep a team together without using the phone? Not nearly as successfully as you could if you just give them a call.
Honestly, if you want to be a successful network marketer, and not just an internet salesman, you have to connect. If you ask anyone that is making a lot of money in network marketing they will tell you how absolutely necessary this is.
Remember, I’m not asking you to call your leads, I’m just asking you to connect with your new referrals. It is “partnerships” that make this business work, not avoiding them.
- Geoff Stephen